CHICAGO—In keeping with the evolving corporate demands to do more and be more effective in less time at lower costs, the Institute of Food Technologists is responding to the business climate experienced by exhibiting companies at the IFT Food Expo® and enhancing its popular show by compressing the three-and-a-half day exhibition to three days only.
Effective for the 2005 IFT Food Expo® in New Orleans, the exhibition floor will be open Sunday through Tuesday, July 17-19, for the robust business-to-business exchanges it annually provides. The final, fourth day morning-only exhibit hours have been eliminated from this show’s schedule.
“Having regularly tracked floor attendance, listened intently to exhibitor experiences, and interpreted the business trends affecting our exhibiting partners, IFT fully expects to supply enhanced business opportunities on the show floor this year,” said Barbara Byrd Keenan, IFT Executive Vice President. “By every indication the reduction of the IFT Food Expo® by one-half day will increase the favorable flurry of activity that’s already experienced during Days One through Three.”
“We anticipate exhibitors will enjoy even greater productivity and profitability,” said Keenan, “and we understand they expect to benefit from greater savings associated with travel and time spent away from their headquarters.”
Exhibitors already planning to attend the 2005 exposition have been notified of this change which has received overwhelming approval.
This is the second significant modification to the IFT Food Expo® exhibition schedule in three years. In 2002, IFT adjusted the technical presentations schedule of its coinciding Annual Meeting to provide a larger and longer period of exchange between exhibitors, attendees, buyers, and sellers. This evolution of the IFT Annual Meeting + Food Expo® ensures its ability to dependably deliver to exhibitors and attendees alike the world’s single largest annual technical meeting and exhibition of its kind.
The IFT Annual Meeting + Food Expo® regularly hosts approximately 20,000 registered attendees and 800 or more exhibiting companies. Rated among the largest conventions in the United States, the scientific conference and exposition delivers comprehensive, cutting-edge research and opinion from food science-, technology-, marketing- and business-leaders. The 65th annual IFT Annual Meeting + Food Expo® will be in New Orleans at the Morial Convention Center July 16-20, 2005.
Founded in 1939, and with world headquarters in Chicago, Illinois, USA, the Institute of Food Technologists is a not-for-profit international scientific society with 26,000 members working in food science, technology and related professions in industry, academia and government. As the society for food science and technology, IFT brings sound science to the public discussion of food issues. For more on IFT, see www.ift.org.
James N. Klapthor, Media Relations Manager
Phone: 312-782-8424 ext. 231
E-mail: [email protected]