At IFT, Roche Vitamins to Discuss Opportunities for GRAS-affirmed Lycopene; Company will also Unveil Latest Beverages and New e-Commerce Site

(June 16, 2002) – Roche Vitamins Inc., the worldwide leader in nutritional ingredients for healthful foods and beverages, urges attendees to the upcoming IFT Expo to stop by the company’s booth, #6114, and discuss the many profit possibilities that now exist for Roche Lycopene. Just recently, Lycopene received GRAS (Generally Recognized As Safe) self-affirmation, meaning that for the first time, the nutrient can be formulated into foods and beverages. Visitors to the Roche IFT exhibit will also be able to see Roche’s latest generation of fortified beverage ideas, along with a new interactive website that makes it more convenient than ever for Roche customers to do business with the company.

Lycopene, a potent antioxidant, has been associated with a reduced risk of certain cancers. In addition, the carotenoid has been associated with a healthy prostate, as well as with healthy lung, cardiovascular and stomach functions. Through extensive market research conducted by HealthFocus®, Roche has learned that many consumers are already aware of the role that Lycopene can play in a well balanced, healthy diet. Technical and marketing experts from Roche Vitamins will be available throughout the IFT show to discuss the diverse product development opportunities that now exist for foods and beverages fortified with Lycopene, and how the nutrient can add substantial consumer appeal to product labels.

Also at IFT, Roche Vitamins will be displaying its newest fortified beverage concepts which the company has developed through its strategic “One Solution” partnership. “One Solution” combines the fortification expertise of Roche, the beverage flavoring capabilities of Givaudan and the liquid packaging and product-protection resources of Tetra Pak. Together, the three companies have developed an entire line of delicious and nutritious beverages, each aimed at specific demographic segments of the consumer marketplace. Among the latest creations resulting from the collaboration is “Activitea,” a tangy and refreshing iced tea fortified with Roche nutrients to provide antioxidant protection for men and women age 25-54. “One Solution” has also created “Xtreme Orange,” an orange flavored fruit smoothie that is vitamin fortified to deliver essential nutrients to pre-teens and promote strong bodies.

In addition to new products, Roche Vitamins will utilize the IFT Expo to unveil its new e-Commerce web site, By logging onto the site, Roche customers can scroll a custom on-screen catalog of Roche nutrients, request quotes, place orders, review order status, check their past ordering history, and also search and download critical documents such as Certificates of Analysis and MSDS.

To see and discuss these and many other exciting new innovations from Roche Vitamins and how they can mean profitable opportunities for food and beverage developers, IFT attendees should visit the Roche booth, #6114. Further information can also be obtained by contacting Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298. Phone: 1-800-526-0189, ext. 8185. Fax: 973-257-8675.
E-mail: [email protected]. Website:

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