IMG Adds Inverness Medical Nutritionals Group to Client Roster

SALT LAKE CITY, UT, May 12, 2004 -- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been hired to develop integrated marketing programs for Inverness Medical Nutritionals Group, a leader in contract manufacturing for nutritional products and OTC drugs.

"Inverness is a dedicated company that has become a leading manufacturing resource for nutritional products in this industry," said Jeff Hilton, president and partner of Integrated Marketing Group. "Their years of experience and impeccable regulatory compliance record sets them apart in this category and we look forward to helping them tell their story."

Focusing on the nutritionals industry, IMG will develop and implement integrated marketing programs including trade advertising, trade show booth design and a direct marketing campaign.

Inverness Medical Nutritionals Group is an operating unit of Inverness Medical Innovations, Inc., a leading provider of women┬╣s health and nutritional products and developer of advanced medical devices. They specialize in contract manufacturing services, bulk sales and make private label dietary supplements for leading mass-market retailers. Their New Jersey-based manufacturing facilities occupy over 300,000 sq. ft. with an annual manufacturing capacity of 14 billion tablets, capsules and softgels.

Integrated Marketing Group,, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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