SALT LAKE CITY, April 3, 2006 - Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a pro bono relationship with Vitamin Angel Alliance, a non-profit organization designed to fight child malnutrition and blindness by providing nutritional supplements to poverty and disaster stricken communities. IMG will create and distribute news releases, conduct ongoing media relations efforts, and develop a series of print and broadcast public service announcements for the Alliance.
"It is an honor to work with such a vital and well-respected humanitarian organization as the Vitamin Angel Alliance," stated Jeff Hilton, co-founder and president of Integrated Marketing Group. "By helping to increase their visibility within the industry and around the world, we hope that the Alliance will be able to serve even more children. We are expecting our efforts to increase opportunities for the Alliance to work with new partners and volunteers, as well as receive additional monetary and in-kind donations."
"We are excited about Integrated Marketing Group's support of our cause," said Howard Schiffer, Vitamin Angel Alliance founder and president. "We are confident that this new partnership will help us increase awareness surrounding our primary goal of curing childhood blindness due to vitamin A deficiency by 2020, as well as increase knowledge of the Alliance's other worldwide health-related programs."
Vitamin Angel Alliance, www.vitaminangel.org, is a non-profit, non- sectarian organization dedicated to providing basic nutrition and fighting vitamin A deficiency childhood blindness around the world since 1994. In 2005, Vitamin Angels distributed 100 million vitamins to children, women and families in need in 40 countries around the world.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show activity and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first marketing agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
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