SALT LAKE CITY, October 13, 2005 - Jeff Hilton, president and co-founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, will speak at the British Columbia Functional Food & Nutraceutical Network (BCFN) Conference - US - 2005, Thursday, November 3, 2005 at the Delta Vancouver Airport Hotel in Richmond, British Columbia.
The 4th annual conference will reflect on the market for functional foods and natural health products, focusing on regulatory and marketing perspectives in the United States. Hilton will address advertising compliance and enforcement issues during his presentation, "What Every Marketer Should Know About the Federal Trade Commission (FTC)," from 2:30 to 3:15 p.m.
"By understanding and complying with FTC guidelines, industry members can contribute towards more responsible marketing and increased confidence among consumers and regulators - furthering the credibility of the natural products industry," states Hilton. "This session will offer a regulatory perspective of the U.S. market and discuss how to implement FTC guidelines when developing print and broadcast advertising materials."
Hilton has 26 years of broad-based marketing and business experience, including 14 years spent within the natural products industry. He has been recognized by Advertising Age magazine as one of the nation's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products. Through Hilton's leadership, IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
The BCFN is a not-for-profit industry association which serves a diverse membership comprised of individuals, businesses, government agencies and academic institutions involved in the functional food, nutraceutical and natural health product industry. For additional conference details visit http://www.bcfn2.com/us2005/.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
For more information on Hilton's presentation, please contact Amanda Holty at 801.538.0777 ext. 106 or [email protected].
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