Jeff Hilton, Integrated Marketing Group’s partner and co-founder, will be discussing healthy lifestyle branding trends and new media at two education sessions at this month’s Nutracon and Natural Products Expo West. On Wednesday, March 9, Jeff will present “Supplement, Functional Food and Beverage Trends in Product Development and Branding” from 2:50
to 3:30 p.m. in California Ballroom B of the Anaheim Hilton. And on Thursday, March 10 he will co-present “Innovative Branding and Advertising Techniques for Today’s Retailer” from 1 to 2 p.m. in the Anaheim Marriott’s Orange County Ballroom 3 alongside Rafael Mael, marketing strategist for Brand Launcher.
Hilton’s Nutracon session will focus on how consumer awareness of and participation in the functional products category is maturing and evolving, and how supplement, functional food and beverage sectors are converging. Attendees will learn how to better brand and promote functional products, and stay in front of research, development and marketing trends that will directly impact their marketplace success.
The retailer education session Hilton is presenting will provide attendees with both strategic and tactical approaches to new media channels, branding strategy and changing customer behavior and expectations. Hilton and his co-presenter will discuss ways that retailers can compete in an evolved market environment with particular focus given to social media, digital marketing and loyalty initiatives.
About IMG and Jeff Hilton
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit IMG’s blog, Brandwire, for Hilton’s branding articles and educational resources at www.imgbranding.com.
About Nutracon and Natural Products Expo West
Nutracon, held March 9 and 10 at the Anaheim Hilton, is the premier education and networking conference for the health and nutrition industry. The conference provides relevant insights for innovation based on science and technology, case studies and market intelligence.
The Natural Products Expo West trade show runs from March 11 to 13 in the Anaheim Convention Center. Expo West is the world’s largest natural, organic and healthy products trade show, with more than 3,000 exhibits and 56,000 attendees.