This Thursday, 1 April 2010, natural products industry veteran and branding expert Jeff Hilton will sit on the expert panel of Nutrition Business Journal's (NBJ) 2010 Functional Food and Beverage Web Seminar. Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, will discuss the issues and trends that will help shape the functional food and beverage market in 2010 and beyond. Hilton will join NBJ's editor and research manager, Carlotta Mast and Carla Ooyen, respectively, from 1 to 2:30 p.m. MDT in a live online discussion of the U.S. functional foods and beverage market.
"Despite the economic downturn, sales of functional foods and beverages have continued to increase," says Hilton. "In order to keep functional sales growth and market expansion on the upswing, suppliers, manufacturers and retailers alike need to be aware of approaching regulatory, scientific and consumer confidence issues that will impact the category."
Click here to register for this event.
About IMG and Jeff Hilton
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com for additional branding articles and resources.
About Nutrition Business Journal
Nutrition Business Journal's exclusive research and editorial focus on the strategic issues of the nutrition industry has made it a leading business intelligence resource for subscribers since 1996. For more information, visit nutritionbusinessjournal.com.