Jeff Hilton, cofounder and CEO of Integrated Marketing Group, will speak at SupplySide MarketPlace on May 9 at 11:30 a.m. at the Exhibit Hall of the Javits Center. Hilton will discuss new target market opportunities for functional foods and beverages.
“The natural products industry has traditionally targeted one or two demographics, unaware of the emerging new targets around the corner,” Hilton said.
Though Hilton regularly speaks at SupplySide West, this will be his first time since 2006 to present at SupplySide’s east coast show, now called MarketPlace.
“Jeff’s presentations are always delightfully engaging and incredibly innovative,” said Jon Benninger, VP of the Health and Nutrition Network at Virgo, MarketPlace’s hosting company. “Jeff knows our industry and industry marketing as well as anyone in the business.”
Hilton has been an invited speaker at several natural product events worldwide, including: Natural Products Expos East and West, NutraCon, VitaFoods, NBJ Summit and the British Columbia Functional Food and Nutraceutical Network Conference. Later in May, Hilton will address a VitaFoods Europe audience as well.