SALT LAKE CITY and ANAHEIM, Calif., March 2, 2010 --- Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, has been invited back to present at the natural products industry's largest trade show, Expo West, taking place March 11-14. Hilton's education session, "Teach an Old Box New Tricks: Innovations in Packaging and Branding," will take place on Thursday, March 11 from 2:30 to 4 p.m. in Room 207A of the Anaheim Hilton. Drawing from his nearly two decades spent within the natural products industry, Hilton will discuss the marketing trends that are driving packaging innovation and address why communicating a brand's image at point-of-purchase is more important than ever. Yadim Medore of Pure Branding LLC will co-present.
"Packaging is not a stand-alone element," says Hilton. "It is an extension of your brand personality and must work together with all other aspects of marketing to reinforce your brand story and value proposition."
To register for this event and for more details about this year's trade show, visit www.expowest.com.
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course.
Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com
and www.naturalproductsinsider.com/blogs/buzz for additional branding articles and resources.
About Natural Products Expo West:
Natural Products Expo West (www.expowest.com) serves the healthy lifestyle industry by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products. Natural Products Expo West features more than 2,100 exhibiting companies and 53,000 industry attendees. It has served the industry for more than 20 years by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products.
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