Industry signposts

Healthy resolution
"As the economy improves, consumers will focus on health-and-wellness priorities. An increase in sales of foods labeled 'organic,' 'natural' and 'high-fiber,' as well as diet aids and reduced-calorie/-fat frozen dinners and entrees, will be an indicator that consumer confidence is growing."

—Tom Pirovano, Progressive Grocer

Barriers come down
"(Your audiences) can handle much more quirkiness, more daring innovations, more risqué communications and conversations, more exotic flavours and so on than traditional marketers could have ever dreamed of. In short; audiences in mature consumer societies no longer tolerate being treated like yesteryear's uninformed, easily shocked, inexperienced, middle-of-the-road consumer."


Melatonin opportunity
"It is possible to fly without having any jet lag," said Charmane I. Eastman, director of the biological rhythms research laboratory at Rush University Medical Center. Eastman proposes a regimen for travelers that includes exposure to bright light and supplementing with melatonin. Some companies have developed patented compounds that mimic melatonin by binding to the same receptors in the brain as the hormone.

The New York Times

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.