Rob Brewster, President of Ingredients By Nature, has announced the launch of its CITRUSHIELDÔORAC Citrus Flavonoid Formula, based on results of two studies investigating the activity and potency of a line of novel citrus extracts. Results from ORAC analysis performed at Brunswick Labs demonstrated extraordinary ORAC values.
Brewster explained the market opportunities this research has unveiled: "Average Americans consume about 2.5 servings of fruits and veggies daily, or approximately the ORAC value of around 5,000 μmole TE/gram. Based on several nutritional studies, we need to eat nine servings of fruits and veggies daily (or around 20,000 μmole TE/gram ORAC value) to maintain optimal health. This signifies that there may be an average daily deficiency of 15,000 μmole TE/gram ORAC value. Typically, most lifestyles prevent the ability to eat nine servings daily, but now individuals may obtain this crucial number via supplements formulated with citrus extracts and other concentrated citrus phytonutrients. We feel that our CITRUSHIELDÔformula can conveniently fill some of this void.”
The CITRUSHIELDÔformula is a proprietary formulation from 100% whole citrus fruits and flavonoid extracts. The formula contains citrus flavonoid extracts and whole fruit powders from five varieties of citrus including lemon (citrus limon), lime (citrus aurantifolia), orange (citrus sinensis), tangerine (citrus reticulata) and grapefruit (citrus paradisi). There are no added carriers and/or diluents in the formula. CITRUSHIELDÔis also available without grapefruit.
CITRUSHIELDÔis current available and can be custom manufactured to meet customer formulation needs in terms of specific ORAC values & citrus variety preferences. Customer specific total ORAC values are exclusively available from 5,000 μmole TE/gram – 80,000 umole TE/gram. The product is also available in powder and/or granulation form.
Brewster notes that IBN is currently working to add a companion ingredient—a CITRUSHIELD™ citrus flavonoid formula that provides support for healthy inflammatory response. The CITRUSHIELD™ formulas can be stand alone, or as powerful antioxidant and healthy inflammation support contributions to multiple vitamin formulations and vitamin products, and much more.
About Ingredients By Nature
Ingredients By Nature (IBN), headquartered in Montclair, CA, is a leading manufacturing of novel ingredients and value-added ingredients toll solutions for human and animal nutrition markets. With over 80 years experience in ingredient manufacturing, IBN provides ingredients and services of unsurpassed quality. IBN is recognized as a pioneer of high purity extracts from citrus and alfalfa for condition specific applications.