innoVactiv joins forces with Idealfarma based in Anapolis, Brazil, to market its ingredient InSea2™ in this country. InSea2™ is the only product on the market today that exhibits a dual mechanism of action against digestive enzymes involved in carbohydrate digestion and assimilation. 100% natural and derived from brown seaweeds, this ingredient helps diminish the hyper-glycemic peak that follows a high glycemic meal, thus contributing to reduce the deleterious health effects of ingesting too many sugar-containing foods daily.
“We are very happy and proud to be represented by Idealfarma which has the capacity and expertise to successfully promote innovative, science-backed ingredients on the Brazilian market.
This collaboration will help us significantly increase the notoriety of our ingredient InSea2™ at the international level” says Patrice Dionne, Chief Executive Officer of innoVactiv.
Brazil is one of the most populous countries in the world, with approximately 195 million people and the tenth largest national economy. Idealfarma has a dedicated sales force strategically positioned to penetrate each of the marketing channels of the dietary supplements industry in this country.
“We are proud to have the opportunity to work with a company like innoVactiv that has a true commitment in becoming expert in science-based ingredients. This great achievement offers great potential for both business partners” says Mr. Amaury Esberard, Idealfarma founder.
innoVactiv’s mission is to develop and supply innovative ingredients whose efficacy and safety have been scientifically demonstrated. In addition to its two newest nutraceutical active ingredients, InSea2™ and PeptiBal™, innoVactiv has developed a line of 16 cosmeceutical ingredients and holds a strong development pipeline of additional ingredients that will offer solutions for maintaining optimal human health. For more information on innoVactiv, please contact Patrice Dionne, Chief Executive Officer at [email protected] or visit www.innovactiv.com.
Founded 10 years ago, Idealfarma manufactures and commercializes ingredients for the cosmetic and nutritional supplements industries. By signing partnership agreements with international companies, Idealfarma can offer the Brazilian market a range of 12 specialty ingredients whose efficacy is scientifically demonstrated. For more information, please visit the website www.idealfarma.com.br.