SALT LAKE CITY, May 1, 2008 --- Jeff Hilton, president and co-founder of Integrated Marketing Group (IMG), a marketing agency servicing a national and international clientele, will be presenting "Making the Grade: Successfully Entering the U.S. Market," at the global nutraceutical event, Vitafoods(tm) International. On Wednesday, May 7 at 11:20 a.m. in Palexpo Room D in Geneva, Switzerland, Hilton will address suppliers, manufacturers and retailers from around the world on the strategy-driven process of introducing natural products into the U.S. market. His presentation will be relevant for food, supplements and ingredient marketers.
Hilton will focus his discussion on how a successful, results-oriented marketing campaign is crucial to the viability of international companies' presence within the highly competitive U.S. marketplace. He will review the U.S. market's potential problems and opportunities, as well as the common marketing blunders international companies make during U.S. expansion. Specific ways to effectively and efficiently target and reach U.S. consumers will also be explored, as will the pros and cons of available distribution channels.
"This session will offer international companies insight into the marketing climate of a major export market, the United States," says Hilton. "As the competition within the U.S. marketplace increases, companies need to capitalize on their products' features and benefits while creating a compelling positioning and brand personality."
About VitaFoods(tm) International:
Held from May 6-8 in Switzerland's Geneva Palexpo, Vitafoods International is Europe's leading nutraceutical event. Now in its 11th year, Vitafoods continues to seamlessly combine the areas of nutraceuticals, cosmeceuticals, functional foods and functional drinks, in both visitor and exhibitor focus, into an event that appeals to a diverse business audience. Visit www.vitafoods.eu.com for more information.
About IMG and Jeff Hilton:
Jeff Hilton is co-founder and president of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. This year, Hilton was awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.
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