Integrated Marketing Group Goes Global With Pronova Biocare

IMG Grows International Client Base

SALT LAKE CITY, UT, November 17, 2003 - Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a working relationship with Pronova Biocare, a manufacturer headquartered in Lysaker, Norway, specializing in the production and distribution of essential Omega-3 fatty acid raw ingredients.

IMG will design and implement a comprehensive integrated marketing program to include, brand strategy development, advertising, media planning and buying, creative strategy and design, sales collateral and direct marketing for their EPAX line of branded raw materials.

"Pronova Biocare is a company dedicated to exceeding their customers' expectations by supplying a superior quality product," stated Jeff Hilton, president and co-founder of Integrated Marketing Group. "We look forward to working with them to develop a comprehensive branding plan that will enable them to continue leading and expanding the category."

Pronova Biocare is a world leader in the manufacturing and development of
Omega­-3 fatty acids. The company specializes in Omega-3 products that target specific indications with highly concentrated oils and different eicosapentaenoic acid (EPA)/docosahexaenoic acid (DHA) ratios. With more than 150 years of experience in the field, Pronova also has several consumer brands and a pharmaceutical that are primarily available throughout Europe.

Integrated Marketing Group,, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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