Integrated Marketing Group (IMG) announced that it has expanded its public relations team with the addition of Jasmine Pourpak as Public Relations Counsel. Jasmine will be charged with co-managing several of IMG's public relations accounts, conducting trade media relations outreach, expanding her clients' presence with national consumer media and overseeing social media programs.
"Jasmine has a solid background in public relations and marketing, and is eager to put that knowledge to use for IMG's clients," said Jeff Hilton, co-founder and partner of Integrated Marketing Group. "She is a quick study, creative and has a personal interest in the natural products industry. We are excited to welcome her to our team."
Prior to joining IMG, Jasmine was Public Relations Coordinator with Salt Lake City-based The Summit Group, where she implemented PR strategy for clients including Melaleuca, Massage Envy, Sportline and Subway Restaurants. She also served as Assistant PR Director at communications agency FUEL Marketing, where she represented Gold's Gym, Bad Ass Coffee of Hawaii, DirectBuy and Oratech. Jasmine holds a bachelor's degree in Mass Communications with an emphasis in Public Relations from the University of Utah.
Integrated Marketing Group (IMG) is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development.
Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com.