Integrated Marketing Group hires senior PR counsel

Integrated Marketing Group hires senior PR counsel

Sara Waldman recently joined Integrated Marketing Group as a senior PR counsel, where she manages multiple agency accounts.

Sara brings a strong consumer PR background to Integrated Marketing Group and its dietary supplement and ingredient clients. She was communications director for Mountain Sports International, where she handled publicity for international ski and snowboard tours, including the Subaru Freeskiing World Tour.

Her prior experience also includes a stint as airship PR manager for one of Goodyear’s iconic blimps, and she spent several years traveling the country one NASCAR track at a time at a speedy 35 mph. Sara also managed various consumer accounts with agencies Virgen Advertising and Kirvin Doak Communications, including Blue Man Group, Cricket Communications, and Cirque du Soleil.

“Sara’s consumer PR background complements our already-strong B2B public relations work,” said Dave Clifton, Integrated Marketing Group PR director. “Her experience allows us to better position our clients’ brands and products in the ever-changing and complex consumer media markets.”

About Integrated Marketing Group

Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit Follow us on Twitter @IMG_Branding or on Facebook.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.