SALT LAKE CITY, March 22, 2002 -- Unigen Pharmaceuticals, Inc., a leading worldwide natural products research and development facility and proprietary raw material supplier, headquartered in Broomfield, CO, has hired Integrated Marketing Group (IMG), a marketing and branding firm servicing both a domestic and international clientele, to develop and execute a complete integrated marketing plan. Unigen is a subsidiary of Nam Yang, a world leader in nutraceutical and cosmeceutical research based in Seoul, South Korea, dedicated to health and wellness.
"Unigen-Asia is well known for their research and development technologies overseas and we look forward to promoting the joint capabilities of the Unigen-U.S. company," stated Jeff Hilton, IMG partner. "Unigen also plans to introduce several proprietary branded raw ingredients that will require additional marketing and promotional support."
Integrated marketing projects include market research and analysis, brand strategy development, advertising, media planning and buying, creative strategy and design, sales collateral, public relations and Web site development.
Integrated Marketing Group is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.