SALT LAKE CITY, UT, February 11, 2004 -- Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, was awarded a bronze management award from the Nutrition Business Journal (NBJ). The NBJ awards program recognizes companies for their distinguished achievements in various business segments and size categories within the natural products industry. Awards will be presented to attending companies in a special ceremony at the NBJ Newport Summit in San Diego, CA, in July.
"We were specifically recognized for our initiative in becoming the first marketing agency in the United States to certify in the FTC Advertising Compliance Course," stated Jeff Hilton, president and partner of Integrated Marketing Group. "Our principal motivation was to better serve our clients and to help increase the overall professionalism of the natural products industry."
Nutrition Business Journal, a research, publishing and consulting company serving the nutrition, natural products and alternative health care industries, credited IMG for enrolling its entire staff in the FTC Advertising Compliance Course. The FTC has identified dietary supplement advertising as a key area of enforcement for false or unsubstantiated claims, which prompted IMG to take the course. The course offered guidance in understanding the laws and guidelines governing supplement advertising in order to create marketing messages that sell effectively, but still comply with the law.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
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