Integrity Nutraceuticals Launches Print Advertising Campaign for Cinnulin PF

SARASOTA, FL, July 26, 2005 - Integrity Nutraceuticals International (INI) has launched an advertising campaign to promote their signature ingredient, Cinnulin PF®, a patented water extract of cinnamon. Select business trade print publications began touting in June the key campaign message of "Get Real...Accept No Substitutes...Ask for Cinnulin PF." In their ads, an Elvis impersonator exemplifies that while other cinnamon extracts are available, there is only one proven cinnamon extract, just like there is only one real Elvis.

"This advertising campaign is eye-catching, simple and clearly states our position in the marketplace," stated Tim Romero, vice president, Integrity Nutraceuticals International. "We want manufacturers and retailers to know there are significant differences in cinnamon extracts, and that Cinnulin PF is the only water soluble patented and standardized extract backed by clinical research that is used in USDA studies."

Cinnulin PF is the only patented water extract of cinnamon ingredient available on the market standardized for the active component in cinnamon, double-linked Type-A Polymers. Cinnamon has been found in studies by the USDA to promote glucose metabolism and support healthy cholesterol levels in individuals with type 2 diabetes. Researchers note that whole cinnamon and fat soluble extracts may be toxic at higher doses and when consistently ingested. Cinnulin PF, a 20:1 extract, removes potentially harmful compounds and leaves the active components intact, making it completely safe for every day use.

Integrity Nutraceuticals International, founded in 1999, is a global raw material supplier of bulk nutraceuticals. They import only the finest materials from China and India and specialize in custom formulations. INI's focus is to introduce innovative ingredients into the market based on science and research. Their inventory consists of a wide variety of products including: amino acids, creatine, sports enhancing supplements, joint and heath care items, specialty items and herbs. INI's products are verified analytically in their state-of-the-art in-house laboratory equipped with HPLC, FT-NIR, Microbial and heavy metals testing. For more information on Integrity Nutraceuticals International visit .

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