Woodland Park, Colorado February 8, 2005 – The International Society of Sports Nutrition (ISSN), the only non-profit society dedicated to the study and application of sports nutrition, is pleased to announce a partnership with PowerBar, creator and leader of the energy bar category. The agreement names PowerBar as the official Endurance Nutrition Sponsor of the ISSN organization, and the exclusive Endurance Nutrition sponsor for the 2005 ISSN National Annual Meeting in New Orleans, Louisiana (June 16-18) and the series of 2005 ISSN Regional Conferences.
“We are very excited to work with PowerBar because of their leadership in the endurance nutrition arena. The synergy between PowerBar and the ISSN will further enhance our knowledge in the endurance nutrition arena,” says Jose Antonio, Ph.D., Chief Executive Officer of ISSN.
PowerBar and the ISSN are also teaming up to supply the latest scientific sports nutrition information to athletes via educational programs (Regional Conferences), articles on the PowerBar website, newsletters and other means. One goal of this relationship is to help athletes who already enjoy PowerBar to achieve more through smart nutrition.
“This is a mutually-beneficial relationship. Partnering with the ISSN enhances PowerBar’s sports nutrition expertise by keeping us close to the cutting-edge scientific community,” said PowerBar Nutritionist Eric Zaltas. "And, our presence at the ISSN conferences provides PowerBar - and our colleagues at Nestlé - with a forum to contribute to the organization.”
The Mission of the International Society of Sports Nutrition is to be recognized as the leading professional organization in the study and application of sports nutrition. The ISSN is dedicated to promoting and supporting the study, practice, education, research and development of sports nutrition and the sports nutrition profession. www.sportsnutritionsociety.org.
PowerBar Inc. is committed to helping enhance the health and wellness of active individuals by providing convenient nutritional products and sound nutrition information. Backed by decades of sports nutrition experience, PowerBar’s product line includes a full spectrum of great-tasting food and beverage options developed to meet the nutrition and energy needs of everyone from athletes to individuals seeking healthy food choices. PowerBar proudly fuels world-class athletes including Lance Armstrong and Michael Phelps and sponsors premier organizations and events including the Susan G. Komen Breast Cancer Foundation, The Leukemia & Lymphoma Society's Team In Training®, Ironman North America Triathlons and the Chicago, Boston and ING New York City Marathons. PowerBar, a division of Nestlé SA, is supported by Nestle's worldwide leadership in nutritional science research.
For more information about membership or the ISSN Conferences, please contact:
Executive Director of ISSN
600 Pembrook Drive
Woodland Park, CO 80863