CHICAGO, IL - With at least 30 million people suffering from some sort of food intolerance, according to the US Center for Disease Control, the demand for prepared foods that don't aggravate health conditions is growing.
Inspired by one of the founder's mother, Joyce, who baked her way back to health after struggling for years with Multiple Sclerosis, Enjoy Life Foods is preparing to introduce its new line of great-tasting, all natural foods that are free of common allergens. They have raised the bar on “gluten-free” by making ready-made foods that are truly delicious, nutritious and safe -- great for multiple allergies, intolerances, and a wealth of other health conditions.
This fall Enjoy Life Foods will launch a line of cookies, bagels, snack bars and more. The products will not only be distinctive by what they leave out (NO wheat, gluten, dairy, casein, eggs, corn, soy, peanuts, artificial preservatives or other additives), but by what they include. The bagel and bar products will be fortified with vitamins and minerals at levels on par or above what is in enriched wheat products (specifically: folic acid, b6, b12, zinc, iron, thiamin, riboflavin, niacin, magnesium, and calcium), making Enjoy Life among the very first companies to fortify gluten-free foods.
Additionally, the company uses nutrient-rich ingredients like amaranth, flax, quinoa and other seeds to enhance the fiber, protein and essential fatty acids content in its products. This is also unique since most gluten-free foods are just made from rice flour, and thus lack fiber and other nutrients. Enjoy Life products are low in saturated fat, cholesterol and sodium and are naturally sweetened. All ingredients are non-GMO and certified kosher.
Another important feature of the company is that the bakery has been built from scratch, insuring no inadvertent product contamination from, for example, peanuts or wheat / gluten.
Foods made without common allergens are important to people dealing with a wide variety of medical conditions (celiac disease, autism, and type 1 diabetes, to name a few), as well as allergies and food intolerances. Specialized foods are also appealing to people on rotation & elimination diets, and to vegans. Usually, foods made without wheat, eggs, dairy, and nuts are loaded with unhealthy ingredients like hydrogenated oils or refined white sugars. Even so, they are not generally very tasty. Enjoy Life distinguishes itself by creating products that meet strict health requirements, but are delicious as well.
By late October the company will be selling their products in natural & specialty food stores, online and in select health care practitioners’ offices. The company's website, www.enjoylifefoods.com will direct people to stores offering the products, or offer online ordering for areas where the product is not yet available.
Enjoy Life Foods was founded by Scott Mandell, President and Bert Cohen. Cindy Kaplan serves as Marketing Director and the wizard in the kitchen is Tom Horne.