NORTHRIDGE, Calif. & CINCINNATI--Sept. 23, 2003--Leading facial moisturizer and cleanser brand OLAY(TM), one of The Procter & Gamble Company's (NYSE:PG) flagship brands, and Pharmavite, the country's leading vitamin and supplement manufacturer, announce today the launch of OLAY Vitamins--the first vitamin line to support beauty from within. The only affordably priced cosmeceutical line available at U.S. mass market retailers, OLAY Vitamins is formulated exclusively for women to address both their inner health and outer beauty needs.
"Cosmeceuticals, which are ingredients or nutrients taken internally, can positively impact skin health and appearance," says Amy Newburger, M.D., a New York-based practicing dermatologist and author of "Looking Good at Any Age." "Without adequate ingestion of certain vitamins and minerals, the skin looks dull and sallow and overall health suffers."
OLAY Vitamins benefit from OLAY's skin care expertise and Pharmavite's nutritional knowledge. To develop the line, researchers reviewed more than 130 existing scientific studies that show how certain vitamins and minerals, when taken internally, can positively influence a woman's skin appearance, beauty and overall health. This information was used to create an easy-to-use product line that supports a woman's beauty and wellness from within.
"The average woman can be overwhelmed when she stands in the vitamin aisle," says Lynn Laboranti, MS, RD, Pharmavite continuing education specialist. "OLAY Vitamins offers women a holistic, simple way to address their health and beauty needs simultaneously."
The Vitamin Regimen
OLAY Vitamins consist of two sublines--seven Beauty Nutrients for skin health/appearance and eight Wellness Nutrients to support a woman's inner health needs. OLAY Beauty Nutrients support skin structure renewal and cell renewal, and include antioxidants, which are the skin's best defense against premature aging. OLAY Wellness Nutrients are vitamins and nutritional supplements formulated for a woman's unique wellness needs.
Results in Four Weeks
OLAY Vitamins was tested with more than 1,600 women between the ages of 18 and 55+. Seven out of ten women observed skin improvement after four weeks of use. In addition, 86 percent of women agree that after four weeks of use the product "promotes better health."(1)
OLAY Vitamins is available in the vitamin aisle at food, drug, mass, and club stores nationwide. The suggested retail price for OLAY Vitamins ranges from $7.99 to $24.99. Consumers who would like more information may call the toll-free Consumer Affairs line at 800-710-OLAY or visit the Web site at OLAYVitamins.com.
About Pharmavite LLC
Founded in 1971, Northridge, Calif.-based Pharmavite LLC manufactures and distributes Nature Made(R) vitamins and minerals, SAM-e, Nature's Resource(R) herbal products, OLAY(TM) Vitamins and other science-based supplements designed to promote health. Pharmavite's manufacturing facilities have been inspected and found to be in compliance with United States Pharmacopeia's Good Manufacturing Practices, the industry's most stringent standards.
Pharmavite is also the first participant in the United States Pharmacopeia's Dietary Supplement Verification Program (DSVP). DSVP is designed to build consumer confidence in dietary supplements and helps assure a product's quality, purity, and composition through a rigorous inspection process.
Nature Made is America's number one, broadline brand of vitamins and minerals in the food, drug, and mass channels. The Nature Made Wellness Advisor (NatureMade.com), an online educational initiative, utilizes sophisticated analytical tools to provide consumers with personalized health tips and wellness solutions. Nature's Resource (NaturesResource.com) offers one of the nation's strongest herbal supplement education programs for consumers and medical professionals. Olay Vitamins (OlayVitamins.com) is the first vitamin line designed exclusively for women to address both their health and beauty needs.
The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.
Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands. P&G's beauty business sells more than 50 different brands in over 130 countries worldwide. Its beauty brands include Pantene(R), Head and Shoulders(R), OLAY(R), SK-II(R), Max Factor(R), Cover Girl(R), Joy(R), Hugo Boss(R), Herbal Essences(R) and Clairol Nice 'n Easy(R). Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.
(1) BASES Testing 2002