Local sports nutrition company ISS Research® (ISS®) has announced a milestone development by signing a business agreement with one of the nation’s largest beverage distributors.
ISS® and Arizona-based Hensley have entered into a business partnership that will give ISS® unprecedented exposure and introduce their OhYeah!® Ready-To-Drink (RTD) products to millions of potential consumers in major retail markets.
According to Wes Strickland, vice president of sales, the alliance with Hensley signals a major step up for the OhYeah!® program. “There’s no question that Hensley takes us to a new level,” he said. “Everyone in the company is exhilarated, not only because of the expansion of Oh Yeah! into new markets, but also to be associated with a high-level organization that has a world-class reputation,” he added.
Strickland said that Hensley initially would distribute the two existing Chocolate Milkshake and Vanilla Crème flavors of ISS’s popular OhYeah!® RTDs. “In June when we launch our three new flavors Bananas & Crème, Cookies & Crème and Strawberries & Crème – Hensley will add them to its product inventory,” he said.
Founded in 1955, Hensley, the greater Phoenix and Prescott area distributor of Anheuser-Busch beers and other quality beverages, is one of the largest privately-held companies in Arizona. The company employs nearly 650 and sells a portfolio of 200+ beverage brands to more than 5,000 retailers.
Strickland said ISS® has a single focus -- to provide the cleanest, purest, most effective nutrition products in the health and fitness marketplace. The company manufactures the OhYeah!® line of products, including protein bars and ready-to-drink shakes available at major retail markets, health food stores and fitness facilities.