Jamieson unveils new and improved Vita-Vim(TM) family of adult multivitamins

TORONTO, Sept. 4 /CNW/ - Jamieson Laboratories, Canada's leading
manufacturer of natural health products, today introduced its newly formulated
Vita-Vim(TM) family of adult multivitamins - Regular Vita-Vim(TM), Super
Vita-Vim(TM), Mega-Vim(TM) and Adult 50+ Vita-Vim(TM).

Jamieson's new and improved Vita-Vim family of multivitamins is now a
precision combination of up to 43 essential vitamins -- including up to 800 IU
of Vitamin D, minerals and nutrients from fresh, pure and active natural
sources -- the healthy complement to a proper diet and regular exercise.

Vita-Vim Multivitamins are manufactured in Canada to Jamieson's
industry-leading PharmaSure 211 Biotechnology(TM) quality control standard, to
ensure quality, purity and safety - the hallmarks of the Jamieson brand.

Vitamins and minerals are essential micronutrients that enable one to
lead a vital, active and healthy life. These nutrients must be obtained
through the diet since they are either not synthesized in one's body or are
synthesized at inadequate levels. However, many people receive suboptimal
amounts of nutrients for a variety of reasons. A daily multivitamin-mineral
supplement can supply missing nutrients in the diet and may also help to
reduce the risk of developing certain health conditions. In 2002, the Journal
of the American Medical Association made a recommendation that all adults take
a daily multivitamin in addition to eating a healthy diet.

"In my practice, I am regularly asked questions about multi-vitamins,"
said Penny Kendall-Reed, Naturopathic Doctor, Urban Wellness Clinic. "People
don't know which formula is right for them, nor do they understand that
different types of vitamins are needed to meet particular lifestyle and health

Jamieson Vita-Vim adult multivitamins specifically help one's body combat
fatigue, resist infection and generate energy even under stress. The new
formulations answer today's hectic lifestyle and environmental stresses by
offering a variety of potencies.

"Today's fast-paced lifestyle makes it difficult to keep up with
responsibilities and stay healthy," said Jillian McLaren, Marketing Manager,
Jamieson Laboratories. "However, a multi-vitamin is an excellent option for
consumers with less than perfect diets and busy schedules."

Regular Vita-Vim, Super Vita-Vim, Mega-Vim and Adult 50+ Vita-Vim have
manufacturer's suggested retail prices (MSRP) of $13.85, $16.49, $19.99 and
$13.99, respectively. Adults should take one capsule daily with meals or as
directed by a health care practitioner. All products are available in the
vitamin sections at leading pharmacies and retailers across Canada.

About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products.
Jamieson's state-of-the-art pharmaceutical manufacturing laboratories are
located in Windsor, Ontario. The company is a world leader in the vitamin and
nutrition industry, exporting to over 45 countries including the USA, China,
Japan, Hong Kong, Korea and Singapore. For more information, please visit the
Jamieson Laboratories website at www.jamiesonvitamins.com or call
1 800 265-5088.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.