Jarrow Formulas, Inc. to Unveil Ideal Bowel Support (IBS) 299v® at Upcoming Natural Products Expo West Show in Anaheim

Los Angeles, CA, January 29, 2010 — Jarrow Formulas®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, will be unveiling Ideal Bowel Support 299v® at the upcoming Natural Products Expo West trade show to be held at the Anaheim Convention Center in Anaheim, CA, March 12-14, 2010.

Ideal Bowel Support 299v® contains Probi’s proprietary probiotic strain Lactobacillus plantarum 299v (Lp299v) which has been shown in clinical trials to help people with conditions such as diarrhea, constipation, and abdominal cramps. IBS affects up to 55 million Americans, mostly women.

The U.S. probiotic dietary supplement market has grown rapidly and more clinically documented products, such as Jarrow Formulas’ Ideal Bowel Support 299v®, are expected to be launched for various market segments.

“Ideal Bowel Support 299v supports the management of bowel conditions experienced by millions of Americans,” says Jarrow L. Rogovin, President of Jarrow Formulas. “We are happy to be the only marketer for Lp299v in the health food channel in North America and are grateful to have strong science and technology support from Lallemand-Institut Rosell and Probi. Lp299v has successfully undergone clinical trials with regard to IBS, but its benefits do not stop there. It has been demonstrated to decrease gut permeability, i.e., reduce the incidence of ‘leaky gut,’ as well as reduce some of the undesirable G.I. side effects in individuals treated with antibiotics.”

Come by Jarrow Formulas’ Expo West booth number 1420 for information and a free sample of Ideal Bowel Support 299v® or access the Jarrow Formulas’ website next month for more information and an Ideal Bowel Support 299v® sample registration and request.

In an economic environment where few businesses have been growing, the natural, organic, and healthy products market continues to grow. Natural Products Expo West features hundreds of exhibits filled with the latest natural products and services alongside special events, activities, and a comprehensive educational program.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com. For a free Jarrow Formulas’ product sample, access www.Jarrow.com/sample.


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