Jarrow Formulas, Inc. Unveils Flax Essence(TM), the Industrys First Highly Concentrated, Standardized Lignan Supplement

Los Angeles, CA, April 19, 2004 — Los Angeles-based Jarrow Formulas’ announces the introduction of its highly concentrated, standardized flax lignan dietary supplement, Flax Essence™.

Jarrow Formulas’ Flax Essence™ contains LinumLife Extra™ concentrated flax lignans standardized at a minimum of 20%, the highest lignan concentration available. This 20% gold standard flax lignan product was developed by Acatris, headquartered in Minneapolis, MN. Flax Essence™ is the first standardized and highly concentrated lignan supplement available, providing a guaranteed amount of flax’s naturally occurring lignans at 40 mg per capsule. These lignans are known as SDG, short for secoisolariciresinol diglycoside.

Lignans are a special class of isoflavonoids found in unrefined grains, legumes, certain vegetables and seeds. Flax is the richest source of lignans, providing up to 800 times more lignans than most other plant sources. Scientific studies show that flax lignans support cardiovascular function, prostate health, bone health, healthy cell replication and hormone balance.

“Lignans are a fascinating type of naturally occurring phytoestrogens in plants, especially in flaxseed,” says Peilin Guo, M.S., R.D., Vice President of Functional Foods, Clinical Research, and Asian Market Development for Jarrow Formulas. “The major lignan in flaxseed is SDG. Ingested plant lignans are converted by intestinal bacteria to biological forms of lignans, enterodiol and enterolactone, which has many health benefits.”

Flaxseed has been valued for centuries for its good flavor and nutritional properties. Today, more and more scientific studies show that flaxseed’s value extends far beyond its taste and nutritional features. “However, up until now, providing consistent and adequate quantity of lignans in a food or dietary supplement has been challenging,” says Guo. “The introduction of our Flax Essence™ is the best alternative to resolving this dilemma.”

The suggested retail price (SRP) for Jarrow Formulas’ Flax Essence™ is $16.95 per bottle of 60 capsules containing 40 mgs each of lignans, standardized as SDG.

Jarrow Formulas, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.


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