Jarrow Formulas, Inc. Unveils FlaxMax(TM) With Certified Organic Flaxseed Oil and Highly Concentrated, Standardized Lignans

Los Angeles, CA, August 27, 2004 — Los Angeles-based Jarrow Formulas announces the introduction of its highly concentrated, standardized flax lignan dietary supplement, FlaxMax™ (softgel).

Jarrow Formulas’ FlaxMax™ contains LinumLife Extra® concentrated flax lignans standardized at a minimum of 20% as SDG, the highest lignan concentration available. This 20% gold standard flax lignan product was developed by Acatris, headquartered in the Netherlands, with its US office in Minneapolis, MN.

FlaxMax™ contains the finest source of certified organic flaxseed oil and standardized flax lignans, providing a guaranteed amount of flax’s naturally occurring Lignans, standardized as SDG (secoisolariciresinol diglycoside), at 20 mg per softgel. FlaxMax™ also contains the richest plant sources for essential omega-3 fatty acids, alpha linolenic acid.

Lignans are a special class of phytoestrogens found in unrefined grains, legumes, certain vegetables and seeds. Flax is the richest source of lignans, providing up to 800 times more lignans than most other plant sources. Scientific studies show that flax lignans support cardiovascular function, prostate health, bone health, healthy cell replication and hormone balance.

“The combination of flaxseed oil and lignans provides synergistic benefits to human health,” says Peilin Guo, M.S., R.D., Vice President of Functional Foods and Clinical Research for Jarrow Formulas. “Each softgel consistently provides a standardized amount of flax lignans – 20 mg of SDG.”

Flaxseed has been valued for centuries for its good flavor and nutritional properties. Today, more and more scientific studies show that flaxseed’s value extends far beyond its taste and nutritional features. “However, up until now, providing consistent and adequate quantities of lignans in a food or dietary supplement has been challenging,” says Guo. “The introduction of our FlaxMax™ helps to resolve this dilemma.”

Jarrow Formulas, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

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