Jarrow Formulas, Inc. Unveils Pressure Optimizer(TM), With AmealPeptide(TM), a Patented Extract of Hydrolyzed Casein

Los Angeles, CA, November 30, 2005 – Los Angeles-based Jarrow Formulas’ announces the introduction of Pressure Optimizer™, a product that supports healthy blood pressure for those already within normal range.

PressureOptimizer’s™ primary constituent is AmealPeptide™, a patented extract of hydrolyzed casein that contains two tripeptides (Valyl-Prolyl-Proline, Isoleucyl-Prolyl-Proline) extensively clinically studied for their effect on blood pressure.

Coenzyme Q-10 is also included in the Pressure Optimizerâ„¢ formula. Jarrow Formulas, as a company, has supported clinical studies that have demonstrated the benefits of Co-Q10 in improving endothelial function and blood pressure. In addition, Co-Q10 supports heart function as a component of the electron transport system.

“Co-Q10 has antioxidant benefits as well,” says Dallas Clouatre, Ph.D, a consultant for Jarrow Formulas, “Co-Q10 protects mitochondrial membranes and cholesterol from free radical damage.”

Additional ingredients include magnesium and L-theanine. Magnesium helps to relax the blood vessels and serves as a natural calcium channel blocker. Theanine (gamma-ethylamino-L-glutamic acid) is a unique amino acid found in green tea. It is known to promote a state of alert relaxation. In two different studies using spontaneously hypertensive animal, administration of L-theanine led to significant reductions in blood pressure. Each of the components of the formula are each backed by science for blood pressure lowering benefits and the combination supports several distinct mechanisms for proper blood pressure regulation.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.


Mark Becker
(800) 726-0886
[email protected]

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