FORT LAUDERDALE, Fla., June 16, 2005 /PRNewswire via COMTEX/ -- Javalution Coffee Company has signed an agreement with Europa Sports Products, Inc. for national distribution of its JavaFit(R) functional gourmet coffee. The agreement will allow Javalution to achieve full U.S. market penetration.
"We believe the partnership between Javalution and Europa will result in tremendous growth for both companies. We're very excited to work with the country's very best in the specialty channel," says Tony Sanzari, Chief Executive Officer of Javalution.
"JavaFit is a unique product and the first of its kind. The potential for this new category is unlimited," according to Eric Hillman, co-owner and founder of Europa Sports.
Javalution Coffee Company was established in 2003 and announced the results of the first JavaFit(R) clinical trials in 2004. The company began its national roll-out of JavaFit(R) products in October 2004. Since its launch, it has seen year over year more than a 200 percent increase in sales for the first quarter of 2005. Europa Sports Products is its second major U.S. distributor to be added this year. The products are also distributed in Canada and Mexico.
Media Note: For more information about Javalution Coffee Company, or to schedule an interview with a company spokesperson, please contact Media Relations, Inc. at 612-798-7231.
About Europa Sports Products
Europa Sports Products is a national distributor of sports supplements. It supplies to specialty retailers, Internet sites and health clubs. Gold's Gym, National Discount Nutrition, Smoothie King, GNC, and the U.S. Marine Corps are just a few of its clients. For more information on Europa Sports, please visit http://www.europasports.com or call 1-800-447-4795.
About Javalution Coffee Company
Javalution Coffee Company targets users of the fastest-growing category of food in the United States: "functional foods" with added value. JavaFit products are a select brand of gourmet coffee, and diet and nutritional supplements. Javalution Coffee Company is the first to market gourmet coffees that promote weight loss and enhance energy. Currently available in the United States, Canada and Mexico, JavaFit(R) Burn and JavaFit(R) Burn Extreme are specifically designed to assist in improving physique. JavaFit(R) Energy is formulated to provide an extra power boost for workout enthusiasts or fatigued individuals. The company is currently finalizing additional products to add to its line, including: JavaFit(R) Lean with calcium, JavaFit(R) Mind for mental clarity, JavaFit(R) Complete with vitamins and minerals, and JavaFit(R) Pleasure Enhancer for a sexual boost. For more information on Javalution Coffee Company, please visit http://www.javalution.com or call 1-800-260-6114.
Safe Harbor Statement
Forward-looking statements in this news release, if any, are made under the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Certain important factors could cause results to differ materially from those anticipated by the forward-looking statements, including the impact of changing economic or business conditions, the impact of competition, the availability of favorable credit and trade terms, the impact of changes in the cost or availability of food and real estate, government regulation, construction costs, weather conditions and other factors discussed from time to time in reports filed by the company.