Natural Products New Zealand (NPNZ) has tapped marketing expert Jeff Hilton for its expanded two-day Industry Summit, to be held April 22-23, 2010 at the Monaco Resort in Nelson, New Zealand. Hilton is partner and co-founder of Integrated Marketing Group (IMG), a U.S. marketing agency specializing in natural products branding for its national and international clientele.
On Thursday, April 22, Hilton's morning keynote address, "Predicting the Future of Branding," will explore the natural consumer's role in the rapidly evolving media landscape and how marketers can engage this audience in terms of product branding, public relations efforts and social media outreach. Hilton will return on Friday, April 23 at 10 a.m. to present "The ECO-Brand Explosion" seminar, which will review the current state of green and sustainable marketing, examine the growing LOHAS audience invested in environmentally-friendly products and practices, plus offer marketers specific ways to effectively harness these trends to help position and grow their brands.
"Though the U.S. and New Zealand are half a world apart, their shared investment in growing the natural products industry and reaching the globally-minded consumer provides a staggering amount of common ground," said Hilton. "This Summit provides an excellent platform for international dialogue about new trends and developments within the industry, and I'm pleased to be a part of it."
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com for additional branding articles and resources.
About Natural Products New Zealand:
Natural Products New Zealand (NPNZ) is a national industry organization representing the natural products, functional foods, complementary medicines, cosmeceuticals and nutraceuticals industries. Founded in 2002 by industry companies and with support of the New Zealand Government's business and export development agency, New Zealand Trade & Enterprise, NPNZ works to maximize the industry's competitive advantage and increase the profile of New Zealand as a source of high quality natural products. NPNZ provides a national voice for the New Zealand industry, representing members at all levels including communications with government, media, industry commentators and related professional bodies. More information is available at www.naturalproductsnz.org.