Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, has been invited to present a "Supply at Expo East" educational seminar at this year's Natural Products Expo East, taking place Sept. 23-26. Hilton's extensive knowledge of the LOHAS consumer segment will be reflected in "Leveraging Trends in Green Marketing: Strategies for a Healthier, More Sustainable Brand," presented on Friday, Sept. 25 from 2:30 to 4 p.m. at the Boston Convention & Exhibition Center's Room 254A.
"As environmental responsibility becomes more and more relevant to consumer purchasing decisions, so does the need for companies to initiate sustainable practices, validate green claims and continually refine their eco-related messaging," says Hilton. "This 90-minute session will provide attendees with a thorough understanding of effective, case-specific marketing practices and outline strategies to more credibly communicate green, sustainable initiatives while avoiding the risks of 'green-washing.'"
To register for this event and for more details about this year's trade show, visit www.expoeast.com.
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America’s Top 100 Marketers and has 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course. Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit www.imgbrandwire.com and www.naturalproductsinsider.com/blogs/buzz for additional branding articles and resources.
About Natural Products Expo East:
Natural Products Expo East (www.expoeast.com) features more than 2,100 exhibiting companies and 26,000 industry attendees. It has served the industry for more than 20 years by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products.