Integrated Marketing Group's partner and co-founder, Jeff Hilton, will share his branding expertise at Natural Products Expo East, running from September 21 to 24, at the Baltimore Convention Center. Hilton will be part of a panel discussion to educate retailers interested in appealing to the crossover natural products customer—an individual newly interested in sustainability, environmental or green issues. The panel discussion is on Wednesday September 21, from 3:45 to 4:45 p.m. in room 318.
"The profile of the natural foods consumer is evolving, and retailers need to understand how to best target, educate, and engage customers newly interested in a greener, healthier lifestyle," said Hilton. "A retail outlet’s marketing strategy needs to be refined to communicate how products meet demands of a consumer who is aware of sustainability and environmental issues. The newly conscious consumer is interested in where a product comes from and where it goes after its useful life."
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 20 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal’s (NBJ) Personal Service Award in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry. Visit IMG's blog, Brandwire, for Hilton’s branding articles and educational resources at www.imgbranding.com.
About Natural Products Expo East:
Natural Products Expo East runs from September 21-24 in the Baltimore Convention Center. Expo East is a vibrant community of about 1,300 vendors of natural, organic and healthy products with 22,000 individuals in attendance, and is ranked in the top 200 tradeshows in the country by Tradeshow Week. For more information, visit www.expoeast.com.