Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency specializing in natural products branding, has been invited to discuss the risks and rewards of green marketing at the Institute of Food Technologists' Annual Meeting & Food Expo, taking place July 17-20.
Hilton's presentation will kick off the panel discussion, "Overcoming Food Industry Challenges to Marketing Sustainable Products and Processes," running from 10:35 to 10:55 a.m. on Tuesday, July 20 in Room S502ab of theMcCormick Place South in Chicago.
Drawing from his nearly two decades spent within the natural products industry, Hilton will discuss strategies for incorporating earth- friendly practices into a company's current marketing approach. Other panelists include Anthony Pavel, Jr. of K&L Gates and Albert Elboudwarej of the National Food Lab.
"It is no longer enough for companies to just espouse a 'go green'
philosophy," says Hilton. "They must also proactively communicate their green practices and 'walk their talk' to reinforce their credibility and transparency to an increasingly skeptical consumer."
To register for this event and for more details about this year's trade show, visit http://www.am-fe.ift.org/cms/.
About IMG and Jeff Hilton:
Jeff Hilton is partner of Integrated Marketing Group (IMG), www.imgbranding.com , a marketing and brand consultancy with an international clientele.
Hilton co-founded IMG to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 18 years spent within the natural products industry. Hilton is the recipient of Nutrition Business Journal's (NBJ) Personal Service Award in recognition for his multiple outreach efforts within the healthy lifestyles industry including editorial contributions, pro-bono work and speaking engagements at such forums as All Things Organic, Fancy Food Show, Healthy Foods International, Institute of Food Technologists (IFT) Annual Meeting and Vitafoods Conference. Visit www.imgbrandwire.com and www.naturalproductsinsider.com/blogs/buzz for additional branding articles and resources.
About IFT and its Annual Meeting & Food Expo:
The Institute of Food Technologists (IFT) is an international, non- profit professional organization for the advancement of food science and technology. For more than 70 years, it has been helping members from more than 100 countries connect both in person, through scientific and technical education venues and forums, and virtually, through publications and other resources. Its Annual Meeting & Food Expo is an important event for professionals involved in food science and technology as it features the industry's largest collection of food ingredients, equipment, and packaging suppliers. Visit www.ift.org for more information.