Jetway Inc. launches new niche in functional beverages: Jet lag drinks

Jetway Inc. launches new niche in functional beverages: Jet lag drinks

Jetway Inc. recently launched Jet Lag Beverages that contain a proprietary blend of five vitamins, six minerals and three herbs.

 

Jetway Inc. (Jetway) recently launched its first four brands of Jet Lag Beverages™ at the Hawaii Hospitality, Lodging and Foodservice Expo held at the Blaisdell Center on July 13 and 14, 2011.

Andrea Gall-Krasnick, President and Owner of Jetway, said “We had an amazing reception at the trade show, people came to our booth and loved the concept, the brands, the labels, and the flavors.”

The trade show literally put Jetway on the map in two days.” Jet Lag Beverage™ brand names are based on iconic destinations from around the world and each flavor profile is based on the fruits and flavors that are indigenous to each region; for example, the “Beijing” brand is a black iced tea flavored with apples and peaches, two of China’s top domestic fruit crops.

The initial four brands are “Honolulu” Jet Lag Water™, “San Francisco” Jet Lag Water™, “Beijing” Jet Lag Iced Tea™ and “Tokyo” Jet Lag Iced Tea™. Each beverage is packaged in a 16.9oz PET bottle. Each Jet Lag Beverage™ contains a proprietary blend of five vitamins, six minerals and three herbs. Jet Lag Beverages™ have no calories, no caffeine, and all ingredients are Generally Recognized as Safe (GRAS) by the U.S. Food and Drug Administration (FDA). They do not contain melatonin.

Ms. Gall-Krasnick said, “Jet lag is not a disease, it is a temporary disorder similar to a hangover or even pregnancy. Our beverages fit the conventional food category as defined by the FDA. I felt it was absolutely necessary to keep our beverages 100% safe to drink for adults as well as children.”

Jetway plans to sell its Jet Lag Beverages in hotels, airports, onboard airlines, in convenience stores and grocery stores, pharmacies, travel centers, and other specialty stores. Jetway has an agreement with 5-Star Distribution, of Honolulu, Hawaii, to provide Direct Store Delivery (DSD) services throughout the Hawaiian Islands. Jetway plans to expand sales and distribution to California within the next six months.

About Jetway Inc.

Based in Kailua, Hawaii (on the island of Oahu), Jetway Inc. is the manufacturer of the first brand of Jet Lag Beverages™ in the U.S.; that is, ready-to-drink functional beverages that target relief/ prevention of jet lag symptoms. Jetway’s brands include Jet Lag Water™ and Jet Lag Iced Tea™ and are based on iconic destinations from around the world. Visit www.jetlagbeverages.com.

 

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