Joint Wisdom(TM) Nominated One of the Top Five Best New Supplements at Expo East

MESA, AZ, September 22, 2003 -- Wisdom Natural BrandsTM, manufacturers of SweetLeafTM brand stevia products, Wisdom of the Ancients® brand herbal teas, Wisdom NutritionTM, Sweet & Slender® natural sweetener and distributors of La Merced® brand yerba maté, successfully launched their new brand name and identity at the Natural Products Expo East trade show in Washington, D.C.

In addition to exceeding customer¹s expectations at their new booth, the newest product in the Wisdom Nutrition line, Joint WisdomTM, was nominated as one of the top five best new products in the Best New Supplement/Herb award category.

"Having just launched Joint Wisdom at the NNFA show in June, we are thrilled to have received high recognition for the product in such a short period of time," stated Steve May, COO, Wisdom Natural Brands. "This nomination is a compliment to the entire Wisdom Nutrition line and will be incorporated into our marketing and promotional programs in the near future."

Joint WisdomTM glucosamine and OptiMSMTM powder is ideal for athletes and those who suffer from joint stiffness. The product is calorie, sugar and taste free, dissolves easily in beverages and soft foods and comes in convenient single serving packets.

On Friday, September 5, a panel of twenty-five retailers and twenty-five consumers from the Washington, D.C. area chose the top five finalists in the five categories of: Best New Food Product, Best New Personal Care Product, Best New Supplement/Herb, Most Innovative Product and Best New Product Packaging, from the New Products Showcase. There were over 300 new products in the New Product Showcase at Expo East.

Wisdom Natural Brands provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product it sells. For more information on Joint Wisdom and Wisdom Natural Brands visit their Web site at

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