Kathy's Family Introduces 'Read Our Ingredients'

Plainfield, MA – Kathy’s Family is proud to announce the latest addition to its family. Read Our Ingredients is a unique new line of organic bodycare. The new collection features a list of the ingredients on the front of the packaging to make it easier for consumers to know what they are purchasing for and feeding their skin. The pure and simple ingredients are inspired by a Minnesota prairie family's good wholesome country lifestyle and family values.

The labels of the new Read Our Ingredients line read like a favorite recipe, not a chemistry textbook. Each Kathy's Family product is an effective, highly concentrated blend of carefully selected, mild and nourishing botanicals including pure essential oils and extracts, clays, herbs, flowers, grains, honey and organic ingredients whenever possible.

When asked why they chose to feature the ingredients on the front of the label Kathy Swanson, founder of Kathy's Family, says "It's about time consumers get the information upfront that they need to make their buying decisions easier." "Our unique approach emphasizes the high quality, originality and integrity customers have come to expect from Kathy's Family," adds Swanson.

Read Our Ingredients, the new sub-brand, is a collection of natural and organic personal care products that includes a Bath Soak, Hand & Body Lotion, Bodywash and Massage & Body Oil. All of these products are offered in Rosemary and Geranium essential oil scents in recyclable containers. The calming effect of geranium and its woodsy fragrance soothes anxiety and tension. Rosemary is stimulating and offers antimicrobial and tonal properties with an herby therapeutic fragrance.

The 100% Certified Organic Bath Soak is hand blended with aromatherapy grade essential oils which release lactic acid build up caused by daily activity. The high mineral content of the Dead Sea salt improves circulation and hydrates the skin. White kaolin clay helps to remove skin impurities and the organic jojoba balances the skin's natural oils and eases pain associated with arthritis. The Bath Soak, available in Geranium Dead Sea Salt and Rosemary Dead Sea Salt, is offered in a hefty and long lasting 32 ounce size good for up to 25 baths.

The 99.5% Certified Organic Massage and Body Oil is blended with anti-oxidant vitamin E and certified organic sweet almond oil. Certified organic hemp oil, high in essential fatty acids (EFA's), works as an effective aging skin treatment that also reduces inflammation of the skin and joints. Organic olive oil regenerates skin cells. Certified organic arnica extract heals bruised skin and eases aching muscles. This 100% natural Body & Massage Oil contains no parabens and is a non-greasy and therapeutic alternative. It is offered in Geranium Olive and Rosemary Olive in 4 fluid ounce containers with a built-in mister so it can be sprayed on. It has a suggested retail price of $8.67.

The 90% Certified Organic Mango Butter Hand & Body Lotion includes no parabens or synthetic preservatives. It is loaded with 98.4% natural ingredients including potassium sorbate, a natural preservative, that make it non-oily, quickly absorbed and long lasting. A high concentration of mango and shea butter protects the skin against environmental aging and improves skin elasticity. Its certified organic anti-oxidant rich apricot kernel oil is extremely effective on dry or mature skin. It is offered in Geranium Mango and Rosemary Mango in 8.5 ounce containers for a suggested retail price of $11.82.

The 70% certified organic Bodywash does not have any synthetic detergents, sodium lauryl or laureth sulfate or parabens. All of its ingredients are 100% natural and vegetable-based. Olive oil regenerates skin cells and moisturizes. Certified organic calendula and lavender extracts nourish and condition the skin. It is sold in 12 fluid ounce containers in Geranium Calendula or Rosemary Calendula for a suggested retail price of $9.92.

Industry research shows that consumers are growing more concerned about the origin of the products they purchase. They will identify with the new, easy to read and easy to understand labels featuring wholesome and sensible ingredients that shout “good for you”.

All of the personal care products in the Kathy’s Family collection are vegetarian, made with certified organic ingredients, rich in antioxidants, minerals and vitamins, produced in small batches to ensure quality and freshness and biodegradable and packaged in reusable or recyclable containers. Their products will never contain artificial colors, flavors or synthetic fragrances, ingredients that are tested on or derived from animals, sodium lauryl or laureth sulfate, alcohol or harsh preservatives, parabens or petroleum fillers such as propylene glycol or mineral oil.

Kathy’s Family products are available at a growing number of stores across the country. For more information, please visit http://www.kathys-family.com or call toll-free at 1-866-634-0008.

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