Kemin and AVT Enter Critical Global Strategic Partnership

Kemin Industries Inc., creator of FloraGLO® Lutein the world’s leading lutein brand, and AVT Natural Products Limited (AVT Natural), the world’s leading producer of marigold oleoresin, announce a long-term “Critical Global Strategic Partnership Agreement.” The marketplace has benefited from the existing long-standing relationship between Kemin and AVT Natural and the new long-term commitment ensures supply chain efficiency, reliability, safety and quality.

Under the terms of the new global agreement, AVT Natural exclusively supplies to Kemin, and Kemin exclusively purchases from AVT Natural all marigold oleoresin used to formulate FloraGLO crystalline lutein for manufacture into quality nutritional product forms. The FloraGLO product forms are distributed to the supplement, food and over-the-counter pharmaceutical industries

The “Critical Global Strategic Partnership Agreement” between Kemin and AVT Natural compliments the existing long-term strategic alliance between Kemin and DSM Nutritional Products (DSM). The long-term Kemin and DSM partnership formalized last year aims to significantly grow lutein usage globally with the two companies collaborating in important areas, such as ongoing lutein research. Under the terms of the Kemin and DSM global alliance, Kemin exclusively supplies its FloraGLO crystalline lutein to DSM and DSM exclusively purchases lutein from Kemin. DSM globally commercializes FloraGLO® Lutein product forms through distributors and directly to customers in the dietary supplement, food and beverage and over-the-counter pharmaceutical industries

Sourced from marigold flowers grown by AVT Natural in India and purified from marigold flower oleoresin extracted by AVT Natural, FloraGLO Lutein is the world's leading patented, purified lutein used in quality supplements and foods worldwide. Numerous peer-reviewed studies link the natural antioxidant lutein with important eye-health benefits. New and emerging science indicates lutein promotes healthy skin and improves visual function in the areas of glare relief and recovery, contrast acuity and blue light protection.

“We are extremely excited to secure the most reliable and trusted marigold oleoresin supply source in the world. The marketplace understands what happens when quality, safety, traceability or reliability is compromised,” stated Rodney Ausich, President at Kemin Health. “AVT’s agribusiness expertise and proven leadership is second to none in the industry and complements our commercial efforts exceptionally well. We are convinced that the combined strengths of AVT and Kemin will provide greater value to customers and the marketplace,” said Dr. Chris Nelson, Worldwide President at Kemin Industries. “We are excited to provide supply chain peace of mind to FloraGLO customers and are proud to contribute towards the worldwide success of the FloraGLO brand,” said Ajit Thomas, Chairman of AVT Natural.

Kemin® – Inspired Molecular Solutions™.

Kemin Health is part of Kemin Industries, Inc., a privately-owned nutritional ingredient marketer and manufacturer headquartered in Des Moines, Iowa, United States. Specific to the nutraceutical and functional foods industries, Kemin Health is credited with successfully commercializing lutein and significantly developing the eye supplement category under the FloraGLO® Lutein brand. FloraGLO® Lutein is the leading brand sold worldwide (

Founded in 1961, Kemin Industries, Inc. ( provides health and nutritional solutions to the agrifoods, food ingredients, pet food and human health and pharmaceutical industries. Kemin operates in more than 60 countries with manufacturing facilities in Belgium, Brazil, China, India, Singapore, South Africa, and the United States.

For more information, please contact Kemin directly at:

North America: 866 536-4666
Europe: +351-214-157-500
Central/South America: +55-11-3459-7115
Asia: +81-3-5157-2052

AVT Natural Products Limited.

Founded in 1986, AVT Natural Products Limited ( is a global leader in the marigold business located in Cochin, in South India. AVT Natural’s principal activity is solvent extraction and is a public limited company listed in stock exchanges of India. AVT Natural’s Solvent extraction capabilities are in the product lines of marigold oleoresins, spice oleoresins and value added teas.

AVT Natural’s contract farming model ensures “Quality at Source”. Marigold business is an integrated project starting from seed development and going on to Oleoresin. The company’s vision is to be a Global Leader in enriching lives through nature’s own ingredients as food, nutrition and medicine for mankind.

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