Kemin presents market trends and food safety technologies for ethnic sweets

MUMBAI, India – February 2, 2010 – Kemin Food Technologies and Shree Mumbai Mishtann Vyavasai Sahakari Mandal Ltd. presented the latest on market trends and food safety technologies for the ethnic sweets industry at VITS in Mumbai on Friday, January 22nd.

Proprietors and key decision makers of the top 30 sweet manufacturers in and around Mumbai city were present as Sargent Sumankeerthi, Kemin Food Technologies associate scientist, and K Ganapathy, Kemin Food Technologies marketing manager, presented market trends and the benefits of Kemin’s AMPLIVITA™ Antimicrobial product including food safety in ethnic sweets.

“AMPLIVITA extends the freshness period of sweets, allowing the manufacturer to rationalize multiple kitchens, manage inventory efficiently, reduce product waste, exploit export opportunities and manage the surging demand of sweets during festival season,” says Melanie Galloway, president of Kemin Food Technologies. “Kemin is conscious of the increasing raw material cost to our customers. AMPLIVITA not only assists businesses in producing safer, more reliable products, it also helps reduce waste due to spoilage.”

AMPLIVITA is not a cover up for inferior raw materials or poor hygienic conditions during manufacturing and distribution, but rather supports the sweet manufacturer’s efforts to deliver a safe and quality product to consumers when used in combination with Good Manufacturing Practices (GMP).

Shree. Bharat Bhushan Bahl, chairman of Shree Mumbai Mishtann Vyavasai Sahakari Mandal Ltd. and Shree Pradeep Jain, secretary of Shree Mumbai Mishtann Vyavasai Sahakari Mandal Ltd. spoke about the impact of the new Food Safety and Standards Act and taxation (GST) as well as the increasing cost of raw materials.

Kemin® – Inspired Molecular Solutions™
Founded in 1961, the Kemin group of companies ( provide health and nutritional solutions to the agrifood, food ingredient, pet food, human health and pharmaceutical industries. Kemin operates in more than 60 countries with manufacturing facilities in Belgium, Brazil, China, India, Singapore, South Africa, Thailand and the United States.

Kemin Food Technologies provides market-driven solutions for the food industry’s toughest challenges. Kemin scientists specialize in identifying and developing both natural and synthetic molecules that help food look great, taste delicious, remain safe and stay fresh longer. These superior solutions come with patented manufacturing processes and unparalleled global technical and laboratory support.

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