KeVita Probiotics Drinks, an up-and-coming leader in the organic probiotic drinks category with a unique offering of kefir-infused beverages, announces Verde PR & Consulting as its agency of record, effective immediately.
The first natural beverage company to use coconut water as a base, KeVita takes the probiotic drink movement a step further by using locally grown fruits, manufactured in a state-of-the-art, sustainable, and certified organic plant located in Southern Calif.
Successful brand communications for KeVita demands a PR partner with similar values, core market intimacy, knowledge and breadth. As the only PR firm with a corporate social responsibility consulting practice in the outdoor, natural grocery and active lifestyle markets, Verde PR offers strategic initiatives tied to the common goal of creating memorable bridges to the conscious consumer and consumers searching for brands to align themselves with both in lifestyle and ethics.
At its inception, KeVita’s vision was quickly realized as winemaker and connoisseur, William Moses, began to use his brewing and fermenting knowledge to join forces with Chakra Earthsong Levy, who was making kefir out of her home. The pair combined a unique blend of kefir with the freshest local fruits and teas to produce a probiotic superdrink.
Sugary, carbonated beverages and other ‘empty calorie’ drinks are continuing to be less popular in the media and among conscious consumers. What’s more, these types of unhealthy beverages are identified as key culprits in the ever-growing obesity issue in the U.S. With both key trends as motivators and with a shared passion, Moses and Levy combined their knowledge to create the unique, refreshing and nutritional powerhouse beverage that is KeVita. The beverages are more than meets the eye, as they also embody the emerging culture, and in particular the fast-growing KeVita Culture. It is also a lifestyle that encourages consumers to drink in the KeVita Culture and community that celebrates joyful, healthy and active living.
“Consumers, distributors and retailers alike are gravitating toward healthier beverage choices and realizing the benefits of probiotics,” says William Moses, CEO and co-founder of KeVita. “And today’s consumers specifically are paying closer attention to labels, manufacturing standards and sourcing, thus choosing healthy foods and beverages that align with their ethical values and standards. Verde’s continued dedication; market knowledge and relationship status will enable KeVita to make marked headway in various markets, including the core natural, health and wellness categories.”
KeVita began distribution with Whole Foods in 2011, a benchmark that indicates broader awareness of the brand and increased demand for the product collection. KeVita is also distributed through several fine independent retailers throughout the country, and additional rollouts and distributions are on the horizon. The products are nationally distributed by UNFI, United National Foods, Inc.
Currently KeVita offers six tantalizing flavors: Strawberry Acai, Mango Coconut, Original Coconut, Lemon Ginger, Living Greens and Green Tea. Each flavor offers its own unique blend of antioxidants and nutrients, as well as 20 billion digestive-aiding probiotics. Additionally, all of KeVita’s delicious drinks are gluten-, soy-, and dairy-free and are lightly fermented, which makes for a light, bubbly and refreshing drink.
The company backs up its natural, unique and healthy product offering with a strong corporate social responsibility platform that contains environmental and social stewardship offerings. For more information, please visit the website at http://www.kevita.com.
About KeVita Probiotic Drinks
KeVita is a collection of probiotic superdrinks that are quickly becoming a top probiotic drink brand among the active, conscious consumer. KeVita makes its original certified organic non-dairy kefir culture, loaded with l-paracacei probiotic, blended with organic fruit purees and teas to create a tantalizing taste that packs a boost of digestive-aiding probiotics; a healthy alternative to 4x 8oz containers of yogurt. KeVita’s unique probiotic drink includes its own certified organic, proprietary, non-dairy kefir culture is made in Venture Calif. using locally grown ingredients. KeVita employs state-of-the-art sustainable manufacturing methods in their Certified Organic plant.
KeVita currently offers six delightful flavors and has nationwide distribution through various independent and national retailers. Read more about KeVita at http://www.kevita.com.
About Verde PR & Consulting
Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in sustainability. Verde’s clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit http://www.verdepr.com for more information.