'KIDZBAR' – New Healthy Protein Bar Created Especially For Children

Venice, Calif. (March 24, 2004) -- Young Generation Nutrition, Inc. today announced the launch of KIDZBAR, a highly-nutritious snack for kids developed and created by Pro Beach Volleyball legend Sinjin Smith, nutritionist and three-time Bodybuilding World Champion Alfred Krautgartner and former European Bodybuilding Champion Stephan Hartl.

This healthy protein bar was created with kids in mind and offers them an alternative way to snack. KIDZBAR contain NO trans-fat, lactose, gluten, artificial flavors, colors or preservatives, has just 4 grams of sugar carbs, 8 grams of protein, 5 grams of fiber, contains 18 vitamins and minerals and most importantly tastes great!

“As a professional athlete and a parent, addressing the issues of healthy food choices for my children, I found there were a lack of fun, tasty and nutritionally-balanced snacks that would appeal to them and meet my requirements for a healthy snack,” Smith said. “Coupled with the fact that childhood obesity is a serious health problem, it was clear to me that there was a need to provide a food product that kids would like and truly be healthy. After consulting with Alfred and Stephen we formed Young Generation Nutrition, Inc. in an effort to fill this void.”

The trio consulted with leading child health experts, researchers, pediatricians, nutritionists, parents and kids, the concept of the Complete Kidz Bar was born.

Krautgartner, President and CEO, says, “Even before and especially after I became a father, I noticed there were too few healthy snack alternatives for children. I developed Kidz Bars so my daughter and other children will have the benefit of a healthy, nutritious snack, which is also delicious.”

“Children now get 25% of their caloric intake from snack foods,” said Hartl, the company’s chief operating officer. “At the same time, obesity is also rapidly becoming a serious health issue in children. The Complete Kidzbar is our part of the solution to make children’s diets more healthy.”

For more information about KIDZBAR and to purchase this item call can 866-858-7653 or visit the website at www.kidzbar.com.

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