Kraft Foods Names Berlind to Global Corporate Affairs Post

NORTHFIELD, Ill., Aug 4, 2004 (BUSINESS WIRE) -- Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, announced today that Mark Berlind, 41, is joining the company in October as Executive Vice President, Global Corporate Affairs. Berlind will be responsible for all of Kraft's corporate affairs functions, including issues management, corporate responsibility initiatives, media relations, contributions and internal communications. In addition, Berlind will be responsible for the Government Affairs team supporting the food business.

He will report to Roger Deromedi, Chief Executive Officer of Kraft Foods, and join the Kraft Executive Team. Berlind replaces Michael Mudd who is retiring after more than 20 years with the company.

Berlind brings to Kraft extensive experience in global issues management, in particular media relations, corporate responsibility and government affairs, primarily from his work at Altria Corporate Services, a unit of Altria Group, Inc. In his most recent role as Vice President and Associate General Counsel at Altria, Berlind was involved in the entire range of corporate affairs issues, including some relating to Kraft. He joined Altria in 1996 as Assistant General Counsel and has held positions of increasing responsibility, including work in its Worldwide Regulatory Affairs group, where he was responsible for key policy and regulatory issues in Asia, Europe and Latin America.

Prior to joining Altria, Berlind served as General Counsel at Cap Gemini/Gemini Consulting. He has a BA in Political Science and English from Tufts University and a law degree from Cornell University. Berlind will be based at Kraft's Northfield, IL, headquarters. He and his family will be relocating from New York to the Chicago area.

"Michael Mudd's counsel and experience will be missed," said Deromedi. "However, Mark's thorough understanding of the Corporate Affairs function, combined with his expertise in issues management, communications, corporate responsibility and government affairs, will serve him well in this role. At the same time, I want to thank Michael for all of his contributions to Kraft over the years and wish him a long and happy retirement."

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.

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