Bozeman, Mont.—Kriegel Marketing Group, working in conjunction with Physical.TV and Black Dog Films, successfully promoted Mr. Olympia 2002 international bodybuilding competition –that aired live, for the first time ever.
Kriegel Marketing Group, a Bozeman-based national marketing, advertising and public relations firm owned and operated by Henry and Carol Kriegel, secured media bookings with CNN, CNN en Español, The Best Damn Sports Show Ever, Fox News, Telemundo, Sporting News Radio, ESPN Radio, affiliates of ABC, CBS and NBC as well as newspapers in major media markets, creating over 20 million impressions across the country in both English and Spanish.
Physical.TV, a national television production company for health, fitness and wellness programs produced the event. Black Dog Films, a Bozeman-based film company also provided technical support for the promotion and production of the Mr. Olympia event. The show broadcasted live on iN DEMAND pay-per-view and was webcasted on www.physical.tv.
Carol Kriegel served as producer and professional wrestling superstar Triple H’ co anchored the live event.
Bodybuilding is one of the fastest growing individual sports in the world. Mr. Olympia is cited for putting superstars like Arnold Schwarzenegger and Lou Ferigno (of Incredible Hulk fame) on the map.
After the show, the fans still wanted more! The overwhelming response to October 19th live broadcast convinced iN DEMAND pay-per-view to re-broadcast Mr. Olympia three more times!
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