Kroger muscles up with brownies

Kroger muscles up with brownies

Kroger will begin selling Lenny and Larry's Muscle Brownies in stores throughout the South, Southeast and parts of the Midwest starting October 1st, 2011.


Kroger, the largest grocery store chain in the United States, will begin Lenny Larryselling Lenny and Larry's Muscle Brownies in stores throughout the South, Southeast and parts of the Midwest starting October 1st, 2011.

Kroger will feature a selection of four All-Natural, High-Protein Muscle Brownie flavors, including Triple Chocolate, Peanut Butter, Cookies & Cream and the newest offering...Caramel Walnut.

“Our entree into Kroger marks a big move for us as we continue to expand across the country,” says Barry Turner, CEO and Founder of Lenny and Larry's. “We have had excellent growth this entire year and we are tremendously excited to be able to sell our healthy snacks to the discerning Kroger customer.”

Lenny and Larry's Muscle Brownies contain 20g of cookies and creambrowniehigh quality protein and are 100% all-natural, low in cholesterol with no trans fat and no artificial sweeteners.

“With Kroger selling our Muscle Brownies, it means that more and more people will be eating healthier,” noted Don Croutch, President of Lenny and Larry's. “This is another sign that people are moving towards a healthier lifestyle.”

Muscle Brownies currently grace the shelves of top retailers around the country, including GNC, Whole Foods, HEB, Dick's Sporting Goods, Ralphs, 7-Eleven, Circle K, Sam's Club, Dierbergs, Harmon's, United Super Markets, Max Muscle, The Sports Authority, Life Time Fitness, Bally Total Fitness, Gold's Gym and many others including The Paradies Shops (Airports), Robeks, Smoothie King and Colleges and Universities.

Lenny & Larry's all-natural, high-protein Muscle Muffins, The Complete Cookies (vegan) and The Complete Breakfast bars are also carried by many retailers and sold online at www.lennylarry.com.

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