Leading nutritional manufacturer Wakunaga of America, maker of the top-selling Kyolic Aged Garlic Extract portfolio and many other successful brands, has turned to Integrated Marketing Group (IMG) to enhance its consumer awareness. According to Albert Dahbour, Wakunaga’s vice president and chief sales officer, Kyolic signed IMG for its impressive track record of “growing natural brands” and delivering public relations results.
“We could not be more thrilled to partner with such a reputable supplement line as Kyolic,” said Jeff Hilton, IMG cofounder and partner. “I’ve watched Kyolic grow in the industry and they are truly a remarkable, substantiated nutraceutical pioneer. They deserve greater consumer awareness and recognition.”
Kyolic has remained a leader in scientific research since bringing its unique Aged Garlic Extract process to the U.S. in 1972. More than 650 clinical studies using Aged Garlic Extract have demonstrated Kyolic’s efficacy for benefits such as heart health and immune enhancement. Kyolic now offers more than 100 different products with specific benefits, from heart, joint and digestive support, to specific women’s and health needs.
“IMG knows dietary supplements and the media landscape for these types of products. They’re experts in nutritional product marketing,” said Albert Dahbour, Wakunaga vice president. “We look forward to the high quality, results-driven work the IMG team will produce.”
IMG already began its PR work with Kyolic last month when the University of Florida published a study that found Kyolic Aged Garlic Extract may have significant beneficial effects for cold and flu symptoms. Kyolic research has been recently presented at major international symposiums such as the American College of Cardiology and the American Heart Association.