Kyowa Hakko Kogyo Creates First Ad Campaign for CSPHP

CSPHP ad to run in the Expo West Show Guide touting the New Technology of Soy.

(New York, NY) February 27, 2004 – Kyowa Hakko Kogyo and its subsidiary, Kyowa Hakko U.S.A., have developed its first ad for CSPHP, which the FDA considers Generally Recognized As Safe (GRAS). The ad, discussing the proprietary production technologies developed by Kyowa to create CSPHP, the novel and potent dietary ingredient for use in a wide-range of food, beverage and supplement product formulations, will appear in the Expo West Show Guide on the branded ingredients section tab page.

CSPHP, an abbreviation for C-fraction soy protein hydrolyzate with bound phospholipids, is a newly developed soy peptide. A recent study by Kyowa Hakko USA at Gifu University and Tokushima University in Japan, suggested that CSPHP helps maintain healthy cholesterol levels within the normal range.

Kyowa Hakko Kogyo will sponsor an Exhibitor Presented Seminar at SupplyExpo/Expo West at the Anaheim Convention Center, Saturday, March 6, 3:30 p.m. in room 201C.

Current scientific research about the health benefits of CSPHP soy protein/phospholipid complex system showing it may help maintain healthy cholesterol levels within the normal range will be presented. The seminar features Yoichiro Sugimura, Japan’s leading expert on soy peptides, to discuss the new way to maintain healthy cholesterol levels.

Kyowa Hakko Kogyo will provide ingredient literature and sample product to all attendees. For reservations and more information call (800) 570-1262 or visit

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