Labrada Nutrition, a Houston-based sports supplement and nutrition company, is about to make an even greater impact on fighting America's obesity epidemic. This month mega-retailer Wal-Mart will begin offering select Labrada Nutrition Lean Body to Go! 14 oz. Ready-to-Drink Protein Shakes in several flavors, available nationwide. The full rollout of the Lean Body to Go! products will be completed July 3.
The national offering of the shakes means approximately 14 million people will have access to better nutrition at the Wal-Mart value price, daily. And the real buzz, at least from Labrada's perspective, is the opportunity to work with the world's largest retailer in such a powerful way.
Lee Labrada, CEO of Labrada Nutrition and best-selling author of The Lean Body Promise, says having the opportunity to work with Wal-Mart means potentially touching millions of new people every year. As the former Fitness Czar for the City of Houston, credited with helping the city shed its "fattest city" title, he is hopeful it could mean a positive dent in the most recent sobering statistics regarding the nation's rising obesity epidemic.
"Recently, the American Journal of Preventative Medicine released a study predicting a 42 percent obesity rate by 2030," says Labrada. "As a father, husband, businessman and athlete, this is deeply concerning to me, especially when the study only included adults, and the number is likely to increase when children are included. But I hope with larger distribution channels for great nutritious products, the door will open to more people giving a healthier lifestyle a try – and that it will stick."
The secret to changing the obesity patterns in America will hinge on people making better lifestyle choices, and part of it is knowing how to read labels properly, researching what is in foods before consuming them, and overall, being better stewards of our own health.
"It's not always easy to make wise food choices when you're on the go," says Labrada. "So Labrada products are a great alternative when whole foods are not available or when someone is looking to boost their protein intake to help support the muscles, weight loss, and metabolism. I'm certainly in favor of anything that helps people learn how to eat, space out their meals, and utilize responsible portion control."
The nutritional breakdown of the Lean Body to Go! 14 oz. Ready-to-Drink Protein Shakes Wal-Mart will carry is superb: 25 grams of high quality protein, zero grams of sugar, lactose-free, and only 190 calories.
Labrada Nutrition products have won numerous taste and quality awards over the years and continues setting higher standards. Labrada continues to be on the forefront of new product development and remains active in community outreach. Currently all lines of Labrada Nutrition products are distributed nationally and internationally in health food stores, fitness centers and gyms and other fine retail outlets. They can be found on the Web at labrada.com.