Leveraging New Dosage Forms Through Marketing to be The Focus of Hilton's Expo East Education Session

Integrated Marketing Group, a marketing agency servicing a national and international clientele, announced today that its co-founder and partner, Jeff Hilton, will be presenting "New Dosage Forms: A Critical Marketing Tool," at the Natural Products Expo East in Boston next month. Hilton will discuss the ways innovative delivery systems are driving new marketing approaches within the food, nutraceutical and cosmeceutical marketplace from 10:30 a.m. to 12 p.m. on Thursday, October 16 in Room 251 at the Boston Convention and Exposition Center.

"The advent of new delivery systems such as gels, rip n' go powder packets, liquid supplements and sprays, have given manufacturers and retailers alike unique opportunities to segment the market and reach new customer groups," said Hilton, "Session attendees will learn about the creative and strategic process for developing and positioning these value-added formats."

About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute'sFTC Advertising Compliance Course.

Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.

About Natural Products Expo East:
Natural Products Expo East (www.expoeast.com) features more than 1,700 exhibiting companies and 20,000 attendees. It has served the industry for more than 20 years by bringing the leaders in every field to educate participants on the latest trends, products and information concerning natural and organic products.

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