Lifesupplemented + Vitamin AngelsA Match Made In Wellness Heaven

Popular consumer wellness campaign to donate funds
to noteworthy children’s charity

WASHINGTON, D.C., JANUARY 4, 2010 –The "Life…supplemented" campaign today announced plans to partner with international charity Vitamin Angels, an organization dedicated to bringing essential nutrition to children around the world through vitamins. The partnership is part of the campaign’s America’s Wellness Challenge initiative, designed to motivate people to take simple lifestyle steps within the three pillars of health—healthy diet + supplements + exercise—and includes a sweepstakes offering consumers the chance to win $15,000.00*. For every consumer who enters America’s Wellness Challenge, and takes the free on-line tool My Wellness Scorecard, the “Life…supplemented” campaign will donate one dollar (up to $10,000.00) to Vitamin Angels.

"Our goal is to provide malnourished children across the globe with the vital nutrients they desperately need for good health,” said Howard Schiffer, president & founder of Vitamin Angels. “Vitamins save lives—this donation from the ‘Life…supplemented’ program will help us continue our mission of bringing important vitamins to impoverished children so they have an opportunity to lead more productive lives. Projects such as Operation 20/20, which seeks to reduce child and infant mortality rates, and Thrive to Five, which provides children and mothers with the essential nutrients needed for optimal physical and cognitive development, will certainly benefit from this generous contribution.”

The contribution will be made as part of the campaign’s dedicated focus on reaching its consumers via social media channels. Vitamin Angels, which also has an active social media presence, and the “Life…supplemented” campaign together will connect with consumers via on-line social communities, as well through their respective websites. You can follow “Life…supplemented” on Twitter under wannaBwell, and find updates to the campaign via Facebook. Additionally, Vitamin Angels can be found on Twitter, Facebook, and a variety of other on-line social communities. You can enter America’s Wellness Challenge Sweepstakes through the campaign’s Facebook and Twitter accounts, and at the campaign’s website.

“We know that everyday more consumers head to on-line channels for specific information on health and wellness, and the ‘Life…supplemented’ campaign recognizes the importance of being accessible in these on-line spaces,” said Judy Blatman, senior vice president, CRN. “We’re excited to extend our reach into these communities, and look forward to fostering deeper relationships with consumers who have a vested interest in overall wellness through the use of healthy diet, supplements and exercise.”

One highlight of the expanded social media program is a Social Media Advisory Board, comprised of influential and knowledgeable social media gurus who already have a passion for wellness, and who embrace the three pillars of health—healthy diet + dietary supplements + exercise. The Advisory Board members include: Andrea Metcalf (Fit Today); Cascia Talbert (Healthy Moms); Christine Peterson (Foresight); Danielle Omar (Food Confidence); Jenn Fowler (Frugal Upstate); Liz Scherer (Flashfree); and Sheryl Kraft (

* No purchase necessary.

# # #

About "Life…supplemented" - "Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c)(3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at

About Vitamin Angels - Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2009, Vitamin Angels will connect over 10,000,000 children in 40 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.