'Life...supplemented' Announces America's Wellness Challenge

WASHINGTON, Dec 29, 2009 /PRNewswire via COMTEX/ -- The "Life...supplemented" consumer wellness initiative today announced America's Wellness Challenge -- three promotions spanning the next five months -- created to incentivize Americans to get serious about their health goals in 2010.

"The goal of America's Wellness Challenge is to motivate people to change their wellness habits, which can be difficult," says William Cooper, M.D., medical director of cardiovascular surgery at Wellstar Kennestone Hospital and advisor to the "Life...supplemented" campaign. "What makes our Challenge different is how engaging it is and the number of ways people can get involved. It's always important to focus on improving your health -- but now you have the chance to win money doing it."

The America's Wellness Challenge Sweepstakes runs through Feb. 28 and gives people a chance to win a $15,000 sweepstakes prize. People can enter the Sweepstakes* on-line at www.lifesupplemented.org through a two-part registration process that includes taking My Wellness Scorecard, a fast, fun and free on-line quiz that assesses your wellness in the three pillars of health -- healthy diet + supplements + exercise. Once you've taken the Scorecard, you'll be categorized on a wellness scale from OhWELL to AlphaWELL and receive personalized tips on how to improve your wellness score. Two additional contests are planned later in the year to further encourage Americans in their quest for wellness.

Additionally, an important component of America's Wellness Challenge and within the entire "Life...supplemented" campaign is urging consumers to participate in on-line social networks that focus on wellness. Consumers can get updates on "Life...supplemented" and America's Wellness Challenge via Twitter (@wannaBwell) and Facebook. For more information on the three pillars of health and to enter the sweepstakes, visit www.lifesupplemented.org.

*No purchase necessary. See official rules for more information.

About "Life...supplemented": "Life...supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c) (3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLS, WELLS, WannabeWELLS and OhWELLS by clicking on My Wellness Scorecard at www.lifesupplemented.org.

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