Lifeway Foods to Introduce Low-Carb Kefir

MORTON GROVE, Ill., June 10 /PRNewswire-FirstCall/ -- Lifeway Foods, Inc. (Nasdaq: LWAY - News) today announced plans to expand its portfolio of kefir products with a new line of no-sugar-added kefirs designed for consumers who follow low-carbohydrate diets. The new product will be showcased at Summer Fancy Food Show in New York City June 27-29, and will be available in stores later this year.

Lifeway's low-carb kefirs will be available in strawberries n'cream, mixed berry, tropical fruit, and strawberry-banana varieties as well as in an original, unsweetened version. They will have 8 grams of carbohydrates and 2.5 grams of fat per 8-ounce serving.

"Low-carbohydrate diets have demonstrated impressive staying power, and we have had a growing number of requests for a no-sugar-added flavored kefir to meet the needs of consumers who follow a low-carb regimen or are diabetic," said Lifeway CEO Julie Smolyansky. "The combination of the ongoing popularity of the diet and the demonstrated consumer demand for a low-carb kefir convinced us to develop products specifically for this market."

"These low-carb kefirs will be a strong complement to our current product line and a new growth opportunity for the company," said Smolyansky. "We expect them to attract new kefir customers as well as help us retain existing kefir drinkers who are looking for a low-carb alternative."

Lifeway is a manufacturer of cultured, probiotic and functional food products in the health food industry, and is America's leading supplier of the cultured dairy product known as kefir. The Company markets 12 flavors of kefir and does a successful business exporting its products to Canada. The Company also participates in the organic and soy markets with Lifeway Organic(TM), Organic Kefir and Kefir Cheese, and America's first soy kefir called SoyTreat(TM).

This news release contains forward-looking statements. Investors are cautioned that actual results may differ materially from such forward-looking statements. Forward-looking statements involve risks and uncertainties including, but not limited to, competitive pressures and other important factors detailed in the Company's reports filed with the Securities and Exchange Commission.

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